Tik Tok
A new study from music research and analytics platform Viberate has suggested that TikTok will “reshape the music business” in 2022.
To complement the swirl of predictions for the music industry at the beginning of the year, Viberate has used data from 2021 to map out the next 12 months. The music research and analytics platform has analysed a significant amount of data (more than a trillion data points, thousands of artists and playlists, millions of tracks and videos and hundreds of festivals) gathered from key social media and music channels, including Spotify, TikTok, Instagram, Beatport and radio.
The resulting State Of Music report presents a breakdown of who and what is popular on the relevant channels, as well as offering other valuable insights for music professionals. For example, the report states that only the top 1% of analysed artists rule all the engagement numbers on social media and music channels. This means that the artists in the long tail of streaming and social media have to invent solid promotional strategies if they wish to break through – and Tik Tok can play an important role in doing so.
According to Viberate data, some of the trends that will define the music business in 2022 are: multilingual music going more mainstream, personalisation will come to the forefront, TikTok will act as a career launchpad, short videos gaining power, and further blending of genres.
So, is your venue on Tik Tok yet? It may be a good time to get ahead of the curves and start your venue Tik Tok account strategically working with your Live Music program.
Want to know how to get started? Talk to your Pushworth team today.