Give it away now

Jun 21, 2022

Coming up with bar marketing ideas for your hospitality business may seem like a never ending job. Your goal is to get potential customers to consistently choose your bar over every other bar out there.

Booking live music is an important step in your bar marketing campaign. For their time in your venue, they are your brand ambassadors.

Use them. Use their spotlight. Use the stage. Use the microphone.

Some bars organise giveaways as part of their marketing plans. What swag can you get your live music act to giveaway at their shows?

Whatever in house merch you have, or whatever promo swag you can engineer from your local community, gather it together, create a giveaway promotion and ask your live music act to run the promotion for you live on stage.

Capturing the audience engagement in Social Media – both the Live Music Artist and the Venue – and hopefully the audience – this user generated content will increase your followers, attract a new customer or two and grow your business.

Ask your Pushworth booker how to get the ball rolling.

Nichola Burton is the CEO for The Pushworth Group, the Creative Director for The Manick Label, Designer UX for Aquarius™ The Integrated Solution For The Music Industry, Music Business Coach for Music Means Business.